How to Sell Online in Japan: Launch Your Online Store with Ecommerce Websites Builder

Sell Online in Japan

Wondering how to launch your own online store with ecommerce websites builder and sell online in Japan? Read this article and find out!


So, you are interested in expanding your businesses. Japan may not be the first country that pops out in your mind, however, there are many reasons why it is definitely worth considering.

Did you know that Japan is the fourth country in the world representing the highest ecommerce turnover? Did you know that Japan has well-developed logistics?

Over 90% of the Japanese population use the internet to search, browse, and shop online. Japan has also the highest digital buyer percentage in the Asia-Pacific region, surpassing 80 million. The product return percentage by online shoppers tend to be relatively low.

Selling online in Japan is challenging and there are a few obstacles you will have to overcome to become a successful seller. The easiest way to start is by using an ecommerce websites builder.

There are numerous ecommerce websites builder options to consider, however, we recommend you to choose one that can offer you a simple solution for setting up, designing, and launching your own ecommerce website in Japan.

When using an ecommerce websites builder, here is what you need to do:

  • Meet the expectations of the Japanese customers: You can’t just use your content from your US website, translate it and use it for your Japanese customers. You need to recognize the different requirements of the Japanese shoppers and consider the local culture when selling online. The Japanese customers expect high-quality and valuable content, technical descriptions, and detailed product information. You need to give your customers an excellent postal and transport infrastructure, reliable delivery, and shipping cross-border.
  • Have access to the Japanese language: Having a Japanese capability is important at all stages of the selling process including product descriptions, marketing, labels and packaging, and customer service. You need native-speaker and Japanese customer support.
  • Accept the popularity and importance of marketplaces: You need to accept the fact that marketplaces are extremely popular in Japan. Besides the fact that they facilitate the market entry procedure, they give a guarantee to risk-averse Japanese shoppers. The three popular marketplaces in Japan are Rakuten Ichiba, Amazon Japan, and Yahoo Japan. If the ecommerce websites builder you are using can integrate with these marketplaces, it is an opportunity to increase your sales and attract more customers.

Launch your store today and turn it into a big earner! Shopify is a great ecommerce website builder to try!

How to Sell Online in Japan with Ecommerce Solution Shopify

Ecommerce Solution Shopify

Ecommerce solution Shopify is becoming the preferred choice for sellers interested in selling globally from Japan! Here is how to sell online with Shopify!


When looking to sell online in Japan or bring a product into the Japanese market, there are a few ways to do it, each with their pros and cons. Usually, we see new merchants using ecommerce websites builders, marketplaces and ecommerce shopping carts like Shopify, Amazon, Rakuten, and others.

Currently localized, designed, and fully optimized for the Japanese market, ecommerce solution Shopify is becoming a preferred choice for sellers interested in selling globally from Japan or entering the Japanese ecommerce market.

One of the main reason sellers decide to use Shopify is that they simply love how does the platform work. They love the customizable design, the flexible and strong backend, and the fact that it saves them energy, time, money, and resources on setting up and maintaining the ecommerce store.

Ecommerce solution Shopify allows the sellers to become digital leaders, exploring and experimenting with a growing number of apps, features, partners, and contents.

Shopify supports many Japanese payment gateways. For running a true and reliable business without borders, your new store needs to accept popular international payments. Another thing we like about Shopify is that this platform makes it easier than ever to start your Japanese online store and offer secure payments methods. Shopify has joined forces with leading credit card processors and integrates with a few payment gateways in Japan including AliPay Global, 2Checkout, Amazon Pay, BitPay, Coinbase Commerce, GoCoin, CyberSource, KOMOJU・コンビニ/その他, KOMOJU・銀行振込, Sezzle, Shopify Payments, PUT IN ON LAY – Buy, PayPal Express Checkout, and 携帯電話ご利用料金と一緒にお支払い.

There are a lot of websites in Japan using ecommerce solution Shopify. Some of the websites worth mentioning are,,,,,, and much more.

There is always a way to entering a new market, you just need to choose the right strategy for you! Whether you are considering the option of localizing your online store from or to Japan or migrating your ecommerce business to Shopify, there is no better timing than now. Using ecommerce solution Shopify to run your online store in Japan is the best thing you can do for your business.

Go to the official Shopify store, choose your plan, and launch your own store in less than 10 minutes!

3 Japanese Ecommerce Websites Trends to Keep in Mind

Japanese online store

Before launching your own Japanese online store, here are 3 popular Japanese ecommerce websites trends to keep in mind!


When it comes to looking for an item you want to sell, online stores are the perfect solution for you. The ecommerce is expanding and in Japan, this growth can be used as an advantage. The Japanese shoppers are eager to do their shopping online so before you launch your own Japanese online store, there are some common ecommerce websites trends to keep in mind:

  1. The battle for the platform leader: The ecommerce platforms are changing the online shopping culture. Shopify, Magento, and Rakuten are the best ecommerce websites builders to use to launch your store. Amazon marketplace is also popular among Japanese shoppers. They usually use this marketplace for product research. Other platforms to consider are Yahoo Japan, Mercari, Start Today (this is one of the most popular marketplaces in Japan for apparel), Yahoo Auctions, and etc.
  2. Non-credit payment trend: If you have visited Japan before, you know that stores prefer not to accept credit and debit cards. The options for payment are separated, with ecommerce payment options occupying 60% of the total purchase. The stores use cash on delivery or bank transfers. The delivery options also vary. The Japanese online stores use store pick up. Each Japanese region has its own rules which depend on the location you live, as well as, the age of the shopper. Credit cards are not popular or used in the countryside while cash is used mainly for daily transactions. The metropolitan areas accept the digital payment trend. You need to target your demographics smartly and carefully.
  3. Extending the age and gender gaps: Men and women search items differently. For example, women from the metropolitan areas usually visit places around the capital to window shop. They can search online and go to the physical store to compare prices and find the best deals. Men, on the other side, prefer to buy items quickly. It is typical to see men passengers on the train shopping on their smartphones.

Before you set up and launch your online store in Japan, consider these ecommerce websites trends. It is also important to consider localization and set up your target, learn all about your customers, and what they prefer to buy online. This may take time but it is all worth it as you can convert the market and improve your selling strategy.

Here some of the most popular articles that you can check: